I. Influence · Fractional CMO
The person who speaks every channel’s language, and is accountable to one thing only. Your revenue.
For founders and CEOs of $1M–$20M businesses with marketing already running and no clear line between the spend and the revenue.
What is a Fractional CMO?
A Fractional CMO evaluates your agencies, your strategy, your content and your brand, and tells you what’s right and what’s wrong with it.
What changes when you’ve got someone like me in your corner?
Not more activity. Better judgement. And the confidence that comes with it.
What I help with
Clarify how your business is perceived, differentiated and trusted in an increasingly noisy, AI-saturated market.
Identify the hidden strategic friction slowing growth, draining energy and creating unnecessary complexity.
Make sure marketing decisions, spend and execution are commercially aligned and contributing to measurable growth.
Protect your business from poor agency fit, inflated retainers, weak execution and expensive relationships that erode momentum.
Strengthen your offers, messaging and growth ecosystem so the business is easier to scale and sustain.
Build stronger trust, visibility and category authority through clearer communication and strategic positioning.
What changes
01
02
03
Work with me
01
USD $900
For the founder who wants the truth before committing to anything bigger.
One session. Ninety minutes. You leave knowing exactly what is wrong and exactly what to do about it.
02
From $2,500 AUD
Before you sign another agency contract, let me read it first.
I’ll tell you what you’re actually buying, whether the strategy fits your business, and whether the relationship is worth entering.
03
$1,000–$3,000 / month
Senior commercial marketing strategy in a room of serious founders.
The intelligence of one-on-one without the price tag.
04
$5,000–$10,000 / month · 6-month minimum
For the founder who wants someone senior in their corner every week without the full-time hire.
Senior marketing leadership applied directly to your business. I own the outcome. Not the activity.
05
$20,000
For the founder ready to stop competing and start owning a category.
We find the position in your market nobody else can occupy, and build your message, differentiation and authority from that foundation.
06
$30,000+
Everything rebuilt from the ground up in 90 days.
Not a plan for later. The actual work done now, producing results before Day 90.
The Agency Vetting™ Audit
You know the feeling. The deck is polished. The case studies are impressive. They say all the right things. Then six months later you’re sitting there with lots of activity but no results. That’s where I come in.
First we look at you. Because sometimes the smartest move is: “Don’t hire an agency yet.”
Proposals, retainers, scopes, case studies, reporting, AI over-reliance, red flags, and who is actually doing the work.
Vague deliverables, hidden lock-ins, ad account ownership traps, IP issues, markups and cancellation loopholes.
Even a competent agency can destroy your positioning, your message and your momentum if they don’t truly get your vision.
The book · $17
How to tell if your agency is helping your business or hurting it.
100% risk free. 30-day money-back guarantee.
The Founders’ Great Work Society™
A private society for founders committed to discovering, expressing and stewarding the work they believe they are here to bring into the world. Monthly Great Work Sessions, the Founder Conclave, office hours and the Great Work Library™.
50 Founding Memberships total. Membership is by application and invitation.
Apply for founding membershipWho I work with
Commonly asked questions
Yes. And they’ll probably perform better once you do. The most common reason agencies underdeliver isn’t incompetence. It’s playing without a conductor: no clear commercial brief, and no one holding them to revenue outcomes. Most agency relationships improve significantly within 90 days. The agency is usually relieved.
Strategy clarity and a commercial brief for every specialist shifts things within weeks. Structural fixes compound over 90–180 days. Within 30 days you get a clear, confident answer to “what’s actually working?”
Businesses between $1M and $20M with marketing already running but no clear line between the spend and the revenue. Below $1M, focus on product-market fit and direct sales first. Above $20M, a full-time CMO is usually right. In between, a Fractional CMO is almost always the highest-leverage marketing investment available.
A consultant analyses and recommends. A Fractional CMO leads and owns. Most businesses that have tried consulting and not seen results aren’t short on recommendations. They’re short on someone senior enough to make them stick.
Take the diagnostic. Five minutes. If three or more of the seven reasons are active, this is the answer. If fewer than three are active I’ll tell you that in the conversation. I don’t take on engagements where the fit isn’t right.
AI is extraordinary at execution. It executes the brief it’s given. If the strategy is wrong for your stage, AI runs the wrong strategy faster and more expensively. AI doesn’t replace strategic judgement. It makes good strategic judgement dramatically more powerful.
In their own words
Kristina has the ability to make the complex simple, to keep me focused on the key tasks that drive revenue and build brand, and she keeps me motivated and inspired. I can’t recommend Kristina highly enough to business owners wanting to achieve the fullest potential for their companies.
You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat. … From what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia.
A clearer next move
Let’s talk about where you are, what you’re considering, and whether I’m the right person to help.