Entry level
$27
The Original Design Snapshot
One system, one read, one commercial translation. Your design’s headline pattern, and the one thing you’re almost certainly doing that fights it.
Get the SnapshotII. Identity · For founders searching for their second act
Somewhere inside you is a piece of work the world has never seen.
I can show you exactly what it is, and what to build from it.
Not the identity your LinkedIn profile performs. Not the one your Human Design reader described and left you holding. The one encoded in you before you built anything at all.
You know it’s there
You’ve done the personality tests. Each one told you who you are. Not one told you what you’re here to build.
Maybe you’ve gone deeper. A Human Design reading. An astrology session. Gene Keys. And something in it rang true.
Then the reading ended. And you were left holding a beautiful description of yourself with no idea what it meant for your business. What to sell. What to charge. Which clients. Which model.
The people who can read your design have never run a P&L.
The people who can build your business have never read a chart.
You don’t need another description of who you are. You need the commercial translation of it.
What makes this different
Everyone else tells you who you are. I tell you what to build with it.
I read the design. Then I build the commercial architecture from it.
For 34 years I’ve been a direct-response strategist: 3,372 businesses, over $100M in client results. The person founders call when the marketing stops working and nobody can tell them why.
For just as long, I’ve been fluent in the systems that read encoded design (astrology, Human Design, Gene Keys) at a depth most practitioners never reach.
Every marketing failure I was hired to fix had the same root cause. The business was built from the market instead of from the founder’s design. So I stopped separating the two intelligences.
The work · Three ways in
Read your design. Then build from it.
The flagship
$97
The Original Design Report
Your full chart and Human Design, synthesised, then translated into commercial architecture. Every section ends the same way: “Commercially, this means…”
Get the Report1-on-1
$497
The Blueprint Session
The report, plus 90 minutes with me, live. We take the map and apply it to your actual business: your offers, your pricing, your next move.
Book a SessionNot sure? Start with the $27 Snapshot. If it doesn’t show you something true, don’t come back for the rest.
Inside the Original Design Report
Every section closes with the line no other report can write: “Commercially, this means…”
- 01
Your founding pattern
The question you’ve been answering your whole career without naming it.
- 02
Your commercial design
What your chart and Human Design say about how you’re built to earn.
- 03
The acquisition model
Your design actually runs on, and why the other models burned you out.
- 04
Your pricing signature
What the design says you should charge, and why you’ve been underpricing.
- 05
The client you’re built to serve
And the client that drains you.
- 06
The marketing autopsy
Why the last strategies failed, mapped to your design, so you never repeat them.
Work with me one-on-one
When you want it uncovered, and built, with me in the room.
1
The Great Work Diagnostic
From $2,500
A half-day with me: your chart, your Human Design, your Gene Keys and your entire commercial history, read as one document. You leave with the Great Work Brief.
2
The Blueprint Intensive
From $5,000
Your positioning, offer ladder, pricing and messaging spine, all built from the design, not the market. Days, not months.
3
The Great Work Architecture
From $10,000
The full build, end to end. Category-of-one positioning, brand and messaging system, business model and launch sequence. By application only.
The Great Work OS
Before you were born, you said YES to something. Now create an enterprise worthy of your soul’s Great Work.
You know there is something you came here to do. And you keep hesitating right at the moment you need to claim it.
Not another purpose statement. Not another beautiful notebook full of symbols, profiles and half-finished revelations. An enterprise built around the work you believe you came here to do, with the message and model to carry it.
The Great Work OS isn’t open yet.
Join the waitlist and you’ll hear from me first when it opens.
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The terms of this work
Your design is yours. I read it. I translate it. I will tell you what I see with total precision, and I will never tell you who to be. Nothing on this page is built to convince you. If something here rings true, follow it. If nothing rings, close the page with my blessing.
A clearer next move
Before you make
the next big move.
Let’s talk about where you are, what you’re considering, and whether I’m the right person to help.